How the Starbucks Red Cup Campaign Became a Cultural Phenomenon
Coffee lovers rejoice! Here’s everything you need to know about how Starbucks' simple red cup became a controversial cultural phenomenon.
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Brand Awareness
Before customers purchase from you, they need to know who you are! Brand awareness is a marketing strategy that is all about building customer loyalty. Great brand awareness campaigns increase brand recognition, as well as brand recall. All of this translates into more customers who are more likely to convert, especially more than once. For everything brand awareness, from strategy to measurement, you'll learn it here.
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3 Steps to Build Brand Awareness Ahead of the Holiday Season
Want to make sure you have eager holiday shoppers on your site or in your store? Start building your brand awareness now! Click here to learn more about holiday brand awareness.
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The AdRoll Difference: Setting New Standards in Digital Advertising
Digital advertising is a dynamic and rapidly evolving landscape driven by technological advancements, changing consumer behavior, and shifting industry trends. Find out how AdRoll makes it all easier.
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The Ultimate Marketing Strategy: Display, Native, Video, & Paid Search
With shrinking budgets, you’re looking for all the ways to cut costs and consolidate bills to save some coin. Invest in a strategic multi-channel marketing strategy with display, native, video, and search ads. Find out how here.
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Brand Awareness vs. Direct Response Ads: the Differences and Choosing the Right Approach
One of the most important things to ask yourself before creating an ad is: what is the objective? If you're not sure if brand awareness or direct response ads are right for you, click here to find out.
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How to Increase Brand Awareness on Social Media: 9 Strategies
Successful brands are frequently discussed on social platforms. Here are a few tips on how to use social media marketing to increase brand awareness.
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Static Ads vs Dynamic Ads: How to Choose the Right Display Ad Type
Ready to run digital banner ads but not sure which ad type will perform best? Learn more about static vs. dynamic ads and how to use them strategically here.
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Inclusive Marketing: 5 Tips to Know Before Getting Started
Inclusive marketing should be at the forefront of every marketer's mind for the future. Click here to read five tips to get your brand started.
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The 4 Rules to Successful Video Campaigns
The future is video—at least, that’s what the industry is saying. In this post, learn 4 quick tips that will make your video campaigns a smashing success.
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Using AdRoll to Boost Brand Awareness: An Infographic
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